The motto of the Jam is ‘Doing, not talking!’ Although time is tight, the purpose is not to just talk—teams are meant to propose a concrete design, prototype and plan of action which you or somebody else might want to make real. It’s up to you and what your team decides, but wouldn’t it be great if something real came out of this? Something you and your team could further develop? So it’s important to think about feasibility, resources, steps to take, etceteras—that’s the challenge of the Jam.
A couple of short insights, what Service Design is, what the value of Service Design might be: